Synergy
Synergy is the connection of two companies working together in order to reach the same goal or to help increase profit together. In general, it is the concept of helping, collaborating, and communicating as a team and sharing ideas and knowledge in order to maintain a higher status or accomplish each other's needs. Two examples of synergies used in movies are the merger of AOL and Time Warner to promote AOL's movie "Harry Potter and the Philosopher's Stone." Articles about the film appeared in Time Warner-owned newspapers and magazines, and AOL's Internet service offered merchandise and ticket promotions for the service. Another example is the Disney and Pixar companies working together to maximize profits from their motion picture productions and create greater impact than the sum of their individual efforts. Pixar had better animation production than Disney so eventually Disney a...