Blog Entry: Audience Engagement 1: Media Context Question

 1. Some of the different media platforms used by the company from my case study were social medias like TikTok and Instagram to advertise for upcoming films or media in the making. This includes billboards to advertise for Stranger Things new season and any upcoming products related to it.

2. The media platforms were used in those following areas due to media convergence, these platforms allowed viewers to be aware of the new upcoming Stranger Things related media. For example, Stranger Things made multiple appearances and features on horror games like Dead by Deadlight where few of the characters like the Demogorgon as the killer and survivors like Nancy Wheeler and Steve Harrington. Numerous podcasts were also created regarding Stranger Things where fun and insightful looks into the upside-down world of Stranger Things. Episodes include meme of the week, news and rumors, quote of the week, episode discussion, and more. Stranger Things has also been converted into several board games and toys for fans. Examples are Monopoly and Uno versions.