Conventions and Social Groups or Issues - Blog Post

 How does your product use or challenge conventions? Our video intro uses one of the most common conventions known as conflict. There is man vs. nature conflict when the lab scientists had to fight against the chimpanzee. This is the main quarrel throughout the video as it results in death.  There are also multiple genre conventions which illustrate the theme, characters, and setting of the story. The theme is revolved around murder as our video is a horror genre theme. There are multiple characters in the story that include the victims and the killer. The setting of our video takes place in a shadowy forest to create a mysterious tone for our genre.

How does it represent social groups or issues?  Our video enforces animal testing and animal endangerment as it exemplifies how animals get kidnapped from their homes for the use of experiments and new products. This is emphasized throughout our video when our actor that plays a chimp gets taken out of his habitat and is imported in a box for the pleasure of testing during a war. This ultimately results in the experiment going wrong when lab scientists inject the chimp with steroids. Lab testing represents how animals today are just subjects for the practice of science. Animals go through the harsh and abusive process of chemicals that endangers their life and the wildlife.